Pursuit of wealth for the sake of wealth is the 21st century's Manifest Destiny. People and businesses are attempting profit at any cost, because it's legal, their right, what people and businesses are supposed to do; short term goals do not equate to long term survival.
Profit taking and specifically, laying off employees, while necessary at times, can be the same as firing both a customer and advertiser. It's the inverse of workers negotiating themselves out of a job by demanding more and more perks. Companies are profiting their way out of business.